Projects
My recent work
Integra tasked me with redesigning their website to improve their customer conversions.
Integra wanted a website that went beyond the timeworn Bootstrap style so we avoided the 12-column layout and opted to present the information in a modern and usable way.
Using gestalt principles, we redesigned the menu so that the various on-site and off-site links could be visually organized according to their importance. This way it can be used more effectively as a tool for navigation and becomes A/B test-friendly.
We prioritized storytelling and highlighting the pieces of information that a potential customer would need.
